Stop Over-Explaining: The 3 S’s Rule For Projecting Authority

Codie Sanchez breaks down the “speaking patterns” that quietly sabotage high achievers and shares the framework to get attention like a CEO.

Watch the full breakdown in the video below:

Source: Codie Sanchez

The Three S’s Rule: Shorter, Slower, Stronger

These are signals that listeners interpret as uncertainty. To fix this, Codie introduces the 3 S’s:

• Shorter: Deliver the core idea concisely and then stop. Over explaining signals that you think your idea cannot stand on its own.
• Slower: When you reach your most important point, slow down by 20 percent. Add micro pauses to let the significance of the statement land.
• Stronger: Avoid linguistic hedging. People ignore everything you say before the word but. Instead of saying, “I might be wrong, but,” say, “Based on the data, this is the right move.”

The Complexity Trap: Why Simple Sounds Smarter

Smart people often overcomplicate things because they value nuance, but research shows that Processing Fluency is how people judge intelligence and truth. This concept refers to how easy an idea is for the brain to understand. When information is delivered simply, the audience perceives the speaker as more capable and the information as more accurate.

• The Stock Name Study: Researchers found that companies with easy to pronounce names consistently outperformed those with complex names. Simplicity creates a perception of premium quality.
• The Twitter Length Headline: Steve Jobs was famous for this. He would have one core idea for a whole talk, and everything else was just proof of that one line.

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