Is TikTok Ruining Your Personal Taste?
In her latest deep dive, Amanda from Swell Entertainment explores a growing debate on TikTok: the “death of taste”. She argues that our increasing reliance on algorithms and AI-curated “mood boards” is preventing us from developing true personal standards in fashion, art, and even relationships. By constantly consuming “bite-sized chunks” of digital content, we risk losing the ability to engage with the world on a deeper, more physical level.
The Carolyn Bessette-Kennedy Phenomenon
The debate recently sparked after the portrayal of Carolyn Bessette-Kennedy (CBK) in a new show led to a viral boom of influencers buying exact replicas of her signature items, like tortoise-shell headbands (02:45). Critics like TikToker Tamson argue that this “spoon-fed” style lacks the “friction” and practice required to develop authentic taste (06:17). Amanda suggests that instead of following the next “viral” trend, we should focus on what actually makes us feel comfortable and confident in real life (16:48).
Watch the full breakdown in the video below:
Source: Swell Entertainment
Breaking the “Consumer Brain”
To fight back against “viral” marketing tactics, Amanda advocates for challenges like the “No-Buy Year” or the “75 Hard Style Challenge” (20:11). These programs encourage individuals to engage with what they already own rather than looking for a quick dopamine hit from a new purchase. As the influencer economy shifts, developing a sense of self outside of consumerism may become the ultimate “High-ROI” skill for the next generation.
Editor’s Note
I’ve followed Amanda’s channel for years because her perspective feels like a deep-dive conversation with a friend who is just as obsessed with the “plot” of pop culture as I am. Update: I just watched a new video featuring Amanda speaking to Levi Hildebrand regarding the “Buy Now Pay Later” trend.
Enjoyed this? The plot doesn’t stop here. Follow us on X, TikTok, and Instagram.
– CH Media News
Here for the plot, always.
Disclaimer: This content is for informational and entertainment purposes only. The views expressed are personal opinions and do not constitute professional, medical, or financial advice.
