If you’ve just launched a website and have no idea how to get backlinks, Edward Sturm’s latest video is exactly what you need, because it walks through how to build links the right way without shortcuts, spam, or strategies that only work once you’re already established.
Watch the full breakdown in the video below:
Source: Edward Sturm
Start With Foundational Links Before You Do Anything Else
Most new website owners make the same mistake. They jump straight into guest posting and aggressive outreach before they’ve built any baseline trust with Google, and then wonder why nothing is sticking.
- Edward’s approach flips that order completely. Before you pitch anyone or chase big placements, you need foundational backlinks first.
- That means setting up social profiles on all the major platforms, getting listed in relevant directories, and making sure your brand has a consistent presence across the web that Google can verify.
- These links aren’t glamorous but they establish legitimacy and signal to Google that your site is real. Without them, everything else you try is going to be an uphill battle.
Community Participation Creates Natural Links That Actually Last
Once your foundational links are in place the next move isn’t to start blasting guest post pitches. It’s to show up consistently in the communities where your target audience already hangs out.
- Reddit threads, niche forums, Facebook groups, relevant subreddits, and industry comment sections are all places where genuine participation naturally leads to links over time.
- Edward is clear that this isn’t about spamming links into conversations. It’s about becoming a recognised and trusted voice so that people want to reference and link to your content on their own.
- A link from a small niche community site that sends 50 relevant visitors a month is worth more than a link from a high authority site that sends zero. Referral traffic is the real signal that a backlink is actually working.
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Disclaimer: This content is for informational and entertainment purposes only. The views expressed are personal opinions and do not constitute professional, medical, or financial advice.
