When the internet first arrived, the businesses that got there early saw huge returns. It didn’t make them internet companies. It just made them more efficient. AI is the same. It makes your business better, cheaper, faster, and less risky. Here is how you can actually use it this year.
Watch the full breakdown in the video below: Alex Hormozi
Helpful link from video: Download your free Scaling Roadmap
The Vertical Knowledge Trap
The biggest mistake you can make is assuming you need to hire a tech expert to do this for you. If you don’t understand the system, you’ll only ever get commoditized automations. You need what we call cloud to dirt knowledge. You must be able to handle the high level strategy and the granular details, like connecting APIs, at the same time.
Because you know your business better than any tech expert, you’re the only one who can see where AI can solve a real problem. You don’t need to love technology. You just need to view it as a necessary skill to get better outcomes.
How To Apply AI Right Now
If you want to start today, stop looking for “AI agencies” to fix everything. Instead, use these examples to get started in your own departments.
- Marketing: Use AI to brainstorm ideas, script your headlines, and test thumbnails. You can have an AI system that looks at trending formats and cross references them with your past content to generate fresh hooks.
- Sales: You can deploy AI setters that match your human team. They can enrich leads, send automated voice notes, and personalize your outreach. Speed is everything in sales, and this allows you to respond in minutes rather than hours.
- Support: This is one of the easiest wins. You can resolve the majority of your customer tickets without any human intervention. We’ve seen businesses resolve over ninety percent of tickets automatically, which frees up your team to focus on complex issues.
- Legal: If you have a general counsel, they can use AI agents to handle the initial stages of contract review, cease and desist letters, and deal documentation.
The Plot: See More
Dan Martell: Apex How to Become an Agent Operator in 3 Levels
Alex Hormozi: Full Transparency: How Acquisition.com Makes Money
Enjoyed this breakdown? Get the plot as it happens. Follow us on X, TikTok, and Instagram.
Disclaimer: This content is for informational and entertainment purposes only. The views expressed are personal opinions and do not constitute professional, medical, or financial advice.
