Blogging isn’t dead, but you’re going to need a smarter playbook if you want it to actually make money in 2026. Edward Sturm breaks down exactly why niche blogs are still pulling in real income while the generic content sites are struggling.
Watch the full breakdown in the video below:
Source: Edward Sturm
Going Niche Is the Whole Game Now
The days of broad lifestyle blogs covering a little bit of everything are pretty much over.
- General blogs are saturated, but niche sites are doing well and monetizing better, with finance, health, AI and tech, and online business standing out as some of the strongest niches right now.
- If you’re picking a topic in 2026, going narrow and solving specific problems is what separates the sites that grow from the ones that stall out
SEO Alone Won’t Cut It Anymore
This is the part a lot of bloggers don’t want to hear but it’s true.
- Relying on just SEO isn’t enough anymore, and the bloggers who are struggling tend to be the ones who just write and wait instead of combining search with social and email.
- Pure informational content is getting eaten by AI overviews since you’re basically competing with Google’s own summaries now, while commercial and transactional keywords where people need to click through to buy or sign up still have real opportunity. Email is also worth taking seriously since it’s the one audience you actually own.
Helpful Links From The Video
- People Also Ask keyword research tool | AlsoAsked
- Compact Keywords
- Trending Now – Google Trends
- Perplexity
Blogs still matter because they make your company findable, and that hasn’t changed even as AI driven answer engines now summarize and recommend based on existing content.
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Disclaimer: This content is for informational and entertainment purposes only. The views expressed are personal opinions and do not constitute professional, medical, or financial advice.
