Meghan Markle’s As Ever Rebrand Mistakes: Royal News Network Breakdown
Meghan Markle’s As Ever rebrand is making headlines again and not for the right reasons, with Royal News Network breaking down a string of embarrassing mistakes that are making the whole relaunch look a lot less polished than it should be.
Watch the full breakdown in the video below:
Source: Royal News Network
The Basic Errors Are Hard to Ignore
For a brand that’s supposed to project effortless sophistication, As Ever keeps tripping over the basics.
- The launch newsletter sent to subscribers directed readers to the Instagram handle @AsEverOffical, missing the second “i” in official. It’s a small typo but it went out to an entire subscriber list and social media didn’t let it slide.
- On top of that the promotional imagery that followed drew criticism for being dark, poorly posed, and more flattering to Meghan than to the actual products she’s supposed to be selling.
Netflix Walking Away Has Left a Very Visible Gap
Part of what’s making this rebrand feel so uneven is the absence of the Netflix machine behind it.
- Now that Netflix has cut ties and returned the leftover inventory to Meghan directly, As Ever is essentially operating as a scrappy independent brand without the infrastructure to match its ambitions.
- PR experts have been blunt about the situation, warning there is zero room for more mistakes and that the products themselves now need to be genuinely exceptional to survive the credibility gap the rebrand has created.
- With no more rebrands left on the table and the pressure mounting, the next chapter for As Ever needs to be a lot cleaner than this one.
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